Nicole Bassett has spent her career challenging linear thinking — in fashion, logistics, and the way we build businesses. In this interview, the sustainability leader and co-founder of The Renewal Workshop shares how systems thinking, intentional leadership, and a deep understanding of business mechanics are shaping the next era of circularity.

When everything’s moving fast, slow storytelling stands out. We’ve been thinking about what it means to tell stories with depth, especially in a world shaped by AI. This piece is a look at why slower, more intentional content isn’t just good branding... it might be the future.

When you're growing a brand, it’s easy to wonder: Are we publishing too much? Not enough? Are we actually reaching people or just filling space?

In this guide, we break down how to strike the right balance so your content works harder, feels clearer, and actually supports your growth. No fluff, just smart strategy you can build on.

"Branding isn’t just visuals or voice — it’s about creating a feeling people can’t ignore." In our latest interview, Amy Morris of The Morris Project shares how she blends creativity and strategy to build brands that last. From hosting backyard asado dinners to rebranding a tech giant for the internet age, Amy reveals why thoughtful design, deep listening, and a clear brand position are the real disruptors.

This Earth Month, BAMPT had the honor of attending a two-part evening that brought together leaders across fashion, food, and climate tech to explore the future of sustainability.

Learn how to optimize content for AI search with SEO best practices like using structured data, incorporating long-tail keywords, and focusing on user intent for better rankings.

In 2025, brand success is built on more than a strong product—it’s built on purpose, connection, and vulnerability. Discover the structured framework that helps brands stay authentic and strategic in their marketing efforts.

Growing a business isn’t just about increasing sales—it requires a holistic approach that aligns branding, operations, customer experience, and digital strategy. From leveraging SEO and financial forecasting to fostering a strong team culture, sustainable growth comes from integrating every aspect of your business. Discover how a comprehensive strategy can future-proof your company and drive long-term success.

Discover the importance of year-end reflection for entrepreneurs. This guide provides a framework to assess your past year and set meaningful goals for 2024.

Discover the secret to sustainable business growth with Bampt.co's guide to balancing crucial elements of your company. Learn how to mix finance, marketing, operations, and HR for optimal success.

As a new business owner, it’s crucial to develop a strong talent acquisition strategy that not only attracts top-tier employees but also retains them. This comprehensive guide will provide you with valuable tips and insights to help you build a high-performing team that drives your business's growth and success.

Starting a business in the Hudson Valley can be an exciting venture, but navigating the complex permitting process can be daunting. Understanding the local regulations and requirements is crucial for ensuring a smooth launch and avoiding potential delays or setbacks. This comprehensive guide will walk you through the steps involved in obtaining the necessary permits and licenses for your Hudson Valley business.

One of the most significant hurdles is the region's pronounced seasonality. While the summer months bring a surge in visitors, businesses often face a significant downturn during the off-peak seasons of fall, winter, and spring. To thrive in this environment, it's essential to implement strategies that can help your business navigate these fluctuations and maintain a steady stream of revenue throughout the year.

From rising real estate prices to high taxes, new business owners often find themselves facing financial challenges that require strategic planning and resourcefulness. Here’s how you can navigate these high costs and set your business up for success.

As a business owner, creating a strong brand identity is crucial for standing out in today's crowded marketplace. While it may be tempting to add more elements to make your brand "pop," there's wisdom in embracing simplicity. Let's take inspiration from renowned minimalist architect