Why Slow Storytelling Is Always Good Branding Especially in the Age of AI

When I think about storytelling, I picture a group of people on an old porch, gathering to share a meal, and sharing stories. These are stories with depth, shaped over time, told and retold. They have a build-up, a rhythm, and leave the listener leaning in with curiosity.

Some are short and light, others linger and unfold slowly,

but all are rooted in something real and human. They're authentic. And because of that, they beg to be shared.

Image from Home Farm Cooking, by Catherine & John Pawson

Now, in the age of AI, I find myself wondering: what does the future of storytelling really look like? Not just in written form, but visually too. Stories, whether expressed in words, images, or motion, build brands. And great brands are built in parallel with great storytelling.

If I fast forward ten years, I see a resurgence of slow content. Crafted stories. Thoughtful visuals. A return to intentionality. It reminds me of the shift back to reuse. Think the milkman model, secondhand fashion, the slow food movement. A growing desire to reimagine what we consume and how we connect with i

So why not step into the slow content era now?

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

This doesn’t mean rejecting AI. It means recognizing its place. Let it be a tool, not the storyteller. Let it support the process, not define the narrative. The brands that embrace this balance will not only stand out, they’ll be the ones we remember.