A Founder’s Guide to Sharing the Right and Right Amount of Content
In an era of constant content,
how do you know when you're posting enough or too much?
As a founder building your brand, launching your product, or setting up marketing systems, one of the trickiest questions to answer is: How often should I be sharing content?
With platforms pushing content 24/7, it’s easy to feel like you’re either falling behind or flooding your audience. But the sweet spot isn’t about volume, it’s about intention and consistency.
Here’s how we recommend testing your way into the right rhythm.
1. Start Small and Consistent
Pick one or two channels (like Instagram and email, or LinkedIn and blog) and post consistently for 4–6 weeks. Don’t worry about daily frequency at first. Start with:
1–2 social posts per week
1 email or blog post every two weeks
This gives you a baseline to test what resonates without overwhelming your team or your audience.
2. Focus on Content Buckets
Instead of scrambling each week, define 3–4 content "buckets" that map to your brand or business goals. For example:
Behind-the-scenes / founder stories
Customer education or product use
Industry POV or thought leadership
Call-to-action or sales content
Rotate through these themes to avoid repetition and give your audience variety without losing focus.
3. Track Engagement, Not Just Impressions
Likes and views are nice, but deeper signals matter more—comments, replies, saves, and shares. They tell you what’s actually landing. Adjust your content cadence based on what sparks response, not just what gets seen.
4. Reuse Before You Add More
Before increasing volume, look for ways to stretch what you’ve already made. One blog post can become:
3 social posts
1 newsletter
A slide deck or webinar talking point
More content doesn’t mean more creation, it means smarter use of what already works.
5. Ask Your Audience
The best feedback is direct. Ask your early followers or customers what they want to see more (or less) of. You’d be surprised how often they’ll tell you, clearly and generously.