Insights on brand marketing + operations.
Practical thinking on building businesses systematically. Written by people who automate their own marketing and operations before recommending systems to others.
The Week AI's Free Pass Expired: A State Lawsuit, a Draft Executive Order, and a Broken Climate Promise
For 18 months, the AI industry has run on one assumption — ship fast, sort consequences out later. Last week, three separate stories made clear that "later" has arrived. A state is suing an AI company for the unauthorized practice of medicine, the White House is drafting FDA-style vetting for new models, and Microsoft is quietly considering walking back its biggest climate promise. Here's what each one means for service business owners, and the four moves to make now.
Why Your Company Needs Someone Who's Built AI Systems
You know AI matters. But knowing you need it and knowing how to build it into your company are two different things. Here's why bringing in someone who's done it before, someone with fresh eyes and a real implementation plan, changes everything.
Getting to Know Your Client Like a Friend
The ICP that changes how you write, what you say in a sales conversation, and why someone chooses you over everyone else, that one is built the way you build a friendship. With data, yes. But also with genuine curiosity about what it is like to be this person on a Tuesday morning.
The AI Prompt That Fills In Every Squarespace Blog Setting For You
You wrote the post. Now copy this AI prompt to fill in every Squarespace publishing setting — SEO title, slug, excerpt, alt text, tags, and more.
AI Just Moved Into Your Infrastructure Layer. Here's What That Actually Costs You.
A Colorado man can't drive his truck, Microsoft lost its grip on OpenAI, and a new attack vector just went mainstream. The through line matters more than any single story.
How to use AI to learn from your Squarespace email campaigns.
We all have times were we look at the data, scan it and move on quickly. Yet, we don’t really use the data to adjust. This prompt changes that. Copy it, paste it into Claude, and upload your Squarespace email campaign screenshots from last month. Claude will tell you what’s working, what isn’t, and give you a concrete plan for next month.
This Week in AI: The Real Cost of AI Just Showed Up
Microsoft is ending flat-fee Copilot. Anthropic tested whether they could quietly take features away. Meta cut eight thousand jobs. And the first attorney was just suspended for using AI without check
Think Big. Start Now.
From Silicon Valley startups to scrappy beginnings, BAMPT co-founder Ashley Etling on why 2026 is the year to think big with AI and why waiting for perfect is the one thing you cannot afford to do.
The Gender Gap in AI Is Real.
Research shows women use AI at a rate 25 percent lower than men, and the jobs most exposed to automation are disproportionately held by women. Chantal Emmanuel makes the case for why this gap matters and what to do about it.
Throw Out the To-Do List.
Spend enough time growing a business and patterns, like most things in life, start to emerge. The employee who quietly disengages and eventually leaves. The team member who was once energized and is now simply going through the motions. The client relationship that cools without any obvious incident. The partnership that dissolves despite good intentions on both sides.
The Infrastructure of AI Commerce Is Being Built Right Now
This week produced three stories that, on the surface, look unrelated. Visa launched a new payments platform. OpenAI hit a revenue milestone on its advertising business. And a major consulting firm dropped a study about which companies are actually making money from AI.
One Founder. Two Employees. $1.8 Billion in Revenue.
This was one of the most telling weeks in AI this year. Not because of a single headline, but because three separate stories pointed at the same shift.
A solo founder built a $1.8 billion revenue company with AI tools and $20,000. OpenAI closed the largest private funding round in history. And Google released a free, open-source AI model you can run on your phone.
The Zen Leader: How Slowing Down Keeps You Ahead
Zen looks different for everyone, especially as AI reshapes leadership. But a quiet weekend before surgery was a reminder: slowing down, filling yourself up with small beautiful things, isn't indulgence. It's the practice that makes good leadership possible.
AI Stopped Being a Side Project This Week
OpenAI shutdown its flashiest product. Shopify made your store visible inside ChatGPT. And Anthropic accidentally leaked its most powerful model. One pattern connects all three.
EQ Is Your Biggest Business Advantage When AI Does the Heavy Lifting
AI gives US businesses the power to move fast. But the most successful founders know it’s emotional intelligence, not just AI, that drives lasting growth.
The $1 Trillion Bet on AI Agents. What Nvidia's Biggest Conference Means for Your Business
This Week AI Shifted from Trend to Infrastructure
Over $2 billion flowed into AI this week. The shift was less into hype and more into the plumbing. Think, sales agents to customer service bots, ad copy engines and search infrastructure. All of that aside . . . Here’s what matters for your business today:
What Happens When 7 Tasks Become 1.
What if 7 of your recurring tasks became 1? That's the simplest way to explain AI automation and it starts by looking at your whole business, finding where your time is going, and spotting the patterns that are already there. You build the system once. It runs every time after that.
AI Just Became an HR Decision.
For the past two years, the conversation around AI and jobs has been mostly theoretical. “AI might replace some roles.” “Companies should start thinking about adoption.” “The workforce will evolve.” This week, the theoretical became operational.
Good Branding Is Good Authenticity. It Always Was.
Authentic became a word we started to skip over. But the idea behind it is genuinely powerful and in the age of AI search, it's more relevant than ever. Image by kinfolk