Insights on brand marketing + operations.
Practical thinking on building businesses systematically. Written by people who automate their own marketing and operations before recommending systems to others.
Your AI Prompt Is Not the Problem
There is a story about AI and the planet: it is burning through electricity and water at planetary scale, so the responsible thing is to stop using it. That story points the finger at the wrong thing, and we have seen this play before. It was called recycling.
The Office Manager Who Was the Whole Intake System
They came looking for AI. They left with a better intake process. AI came later.
The People Building AI Guardrails Are Leaving.
In a single week, three of the most important AI companies in the world lost people whose job it was to ask hard questions. Not salespeople. Not marketing leads. The researchers and safety leaders who were supposed to be the conscience of these organizations.