Insights on AI automations in operations + marketing.

Practical thinking on building businesses systematically. Written by people who automate their own operations before recommending systems to others.

Getting to Know Your Client Like a Friend
AI Prompts ashley etling AI Prompts ashley etling

Getting to Know Your Client Like a Friend

The ICP that changes how you write, what you say in a sales conversation, and why someone chooses you over everyone else, that one is built the way you build a friendship. With data, yes. But also with genuine curiosity about what it is like to be this person on a Tuesday morning.

Read More
How to use AI to learn from your Squarespace email campaigns.
ashley etling ashley etling

How to use AI to learn from your Squarespace email campaigns.

We all have times were we look at the data, scan it and move on quickly. Yet, we don’t really use the data to adjust. This prompt changes that. Copy it, paste it into Claude, and upload your Squarespace email campaign screenshots from last month. Claude will tell you what’s working, what isn’t, and give you a concrete plan for next month.

Read More
Think Big. Start Now.
ashley etling ashley etling

Think Big. Start Now.

From Silicon Valley startups to scrappy beginnings, BAMPT co-founder Ashley Etling on why 2026 is the year to think big with AI and why waiting for perfect is the one thing you cannot afford to do.

Read More
5 Compelling Reasons You Must Build a Financial Model for Your Business
ashley etling ashley etling

5 Compelling Reasons You Must Build a Financial Model for Your Business

In the dynamic world of business, making informed decisions is crucial to success. One of the most powerful tools at your disposal is a well-constructed financial model. At Bampt, we understand the importance of financial modeling and how it can significantly impact your business. Here are five compelling reasons why building a financial model is essential for your business:

Read More