Insights on brand marketing + operations.
Practical thinking on building businesses systematically. Written by people who automate their own marketing and operations before recommending systems to others.
Getting to Know Your Client Like a Friend
The ICP that changes how you write, what you say in a sales conversation, and why someone chooses you over everyone else, that one is built the way you build a friendship. With data, yes. But also with genuine curiosity about what it is like to be this person on a Tuesday morning.
The AI Prompt That Fills In Every Squarespace Blog Setting For You
You wrote the post. Now copy this AI prompt to fill in every Squarespace publishing setting — SEO title, slug, excerpt, alt text, tags, and more.