Driving Results Through Precision: Paid Media & Conversion Funnels for James Law Group
James Law Group – A leading criminal defense and civil rights firm based in Missouri, committed to expert representation and personalized service. James Law Group sought to increase qualified leads while maintaining cost-efficiency across highly competitive legal search terms. They needed a marketing approach that would not only attract the right clients but also convert interest into consultations—without inflating cost-per-acquisition.
58% increase in qualified leads within 90 days of campaign launch
31% reduction in cost-per-lead by optimizing ad creative and targeting
4.2% average landing page conversion rate, compared to 2.3% industry benchmark
Improved lead-to-consultation ratio through intake form refinement and trust signals
THE APPROACH
Growth Strategy
We developed a targeted digital strategy grounded in performance marketing principles, focused on creating a frictionless funnel from ad impression to client intake.
“Working with the team was a turning point for our digital presence. We’ve never had this level of insight into what’s working and how we can grow smarter.”
— John James, Founder
What We Did
Paid Media Strategy:
Launched search, display, and retargeting campaigns across Google Ads and Meta platforms tailored to criminal defense search intent and geo-targeting around Missouri.
Custom Conversion Funnels:
Designed and implemented optimized landing pages with clear, compelling CTAs, tailored to practice areas such as DUI, felony defense, and white-collar crimes.
Keyword & Audience Optimization:
Applied ongoing A/B testing and refined audience segmentation to improve relevance, quality score, and conversion rates.
Analytics & Reporting:
Integrated real-time dashboards for lead tracking and campaign attribution to align spend with actual case conversions.
Turning passive interest into retained clients.
By aligning high-performing paid media with a seamless user experience, we helped James Law Group turn passive interest into retained clients. The result is a scalable, conversion-driven digital strategy built for long-term impactful revenue.
