Insights on AI automations in operations + marketing.

Practical thinking on building businesses systematically. Written by people who automate their own operations before recommending systems to others.

The Week AI's Free Pass Expired: A State Lawsuit, a Draft Executive Order, and a Broken Climate Promise
ashley etling ashley etling

The Week AI's Free Pass Expired: A State Lawsuit, a Draft Executive Order, and a Broken Climate Promise

For 18 months, the AI industry has run on one assumption — ship fast, sort consequences out later. Last week, three separate stories made clear that "later" has arrived. A state is suing an AI company for the unauthorized practice of medicine, the White House is drafting FDA-style vetting for new models, and Microsoft is quietly considering walking back its biggest climate promise. Here's what each one means for service business owners, and the four moves to make now.

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Why Your Company Needs Someone Who's Built AI Systems
ashley etling ashley etling

Why Your Company Needs Someone Who's Built AI Systems

You know AI matters. But knowing you need it and knowing how to build it into your company are two different things. Here's why bringing in someone who's done it before, someone with fresh eyes and a real implementation plan, changes everything.

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