Insights on AI automations in operations + marketing.

Practical thinking on building businesses systematically. Written by people who automate their own operations before recommending systems to others.

Getting to Know Your Client Like a Friend
AI Prompts ashley etling AI Prompts ashley etling

Getting to Know Your Client Like a Friend

The ICP that changes how you write, what you say in a sales conversation, and why someone chooses you over everyone else, that one is built the way you build a friendship. With data, yes. But also with genuine curiosity about what it is like to be this person on a Tuesday morning.

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How to use AI to learn from your Squarespace email campaigns.
ashley etling ashley etling

How to use AI to learn from your Squarespace email campaigns.

We all have times were we look at the data, scan it and move on quickly. Yet, we don’t really use the data to adjust. This prompt changes that. Copy it, paste it into Claude, and upload your Squarespace email campaign screenshots from last month. Claude will tell you what’s working, what isn’t, and give you a concrete plan for next month.

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Think Big. Start Now.
ashley etling ashley etling

Think Big. Start Now.

From Silicon Valley startups to scrappy beginnings, BAMPT co-founder Ashley Etling on why 2026 is the year to think big with AI and why waiting for perfect is the one thing you cannot afford to do.

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The Gender Gap in AI Is Real.
Chantal Emmanuel Chantal Emmanuel

The Gender Gap in AI Is Real.

Research shows women use AI at a rate 25 percent lower than men, and the jobs most exposed to automation are disproportionately held by women. Chantal Emmanuel makes the case for why this gap matters and what to do about it.

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Throw Out the To-Do List.
Chantal Emmanuel Chantal Emmanuel

Throw Out the To-Do List.

Spend enough time growing a business and patterns, like most things in life, start to emerge. The employee who quietly disengages and eventually leaves. The team member who was once energized and is now simply going through the motions. The client relationship that cools without any obvious incident. The partnership that dissolves despite good intentions on both sides.

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The Infrastructure of AI Commerce Is Being Built Right Now
Chantal Emmanuel Chantal Emmanuel

The Infrastructure of AI Commerce Is Being Built Right Now

This week produced three stories that, on the surface, look unrelated. Visa launched a new payments platform. OpenAI hit a revenue milestone on its advertising business. And a major consulting firm dropped a study about which companies are actually making money from AI.

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One Founder. Two Employees. $1.8 Billion in Revenue.
Chantal Emmanuel Chantal Emmanuel

One Founder. Two Employees. $1.8 Billion in Revenue.

This was one of the most telling weeks in AI this year. Not because of a single headline, but because three separate stories pointed at the same shift.

A solo founder built a $1.8 billion revenue company with AI tools and $20,000. OpenAI closed the largest private funding round in history. And Google released a free, open-source AI model you can run on your phone.

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AI Stopped Being a Side Project This Week
Chantal Emmanuel Chantal Emmanuel

AI Stopped Being a Side Project This Week

OpenAI shutdown its flashiest product. Shopify made your store visible inside ChatGPT. And Anthropic accidentally leaked its most powerful model. One pattern connects all three.

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