Timeless Craft, Modern Soul: The Cashmere Red Story

Cashmere Red is a refined destination for luxury cashmere garments and accessories, beloved by discerning shoppers in Telluride and beyond. With a strong local presence and timeless product line, Cashmere Red partnered with BAMPT to establish their digital footprint, unify in-store and online operations, and scale growth across digital channels.

TOTAL SALES GROWTH + 86% YoY

Online Revenue Growth: +132% YoY

Repeat Customer Rate: Up 38%

Email List Growth: +67%

Conversion Rate: +49%

Instagram Follower Growth: +102%

THE WHY

Growth Strategy Design + Build

Bampt developed and executed an integrated growth strategy designed to serve both brick-and-mortar and digital storefronts with founder driven design and content. The approach prioritized brand storytelling, customer experience, and performance optimization.

The goal was to increase brand awareness, conversion rate, and lifetime customer value.

The approach was a mix of brand and performance marketing such as Unified marketing calendar with storytelling content, audience segmentation, and full-funnel conversion paths.

"Working with Bampt was a turning point for us. They didn't just redesign our site and strategy; they reimagined how we connect with our customers, both in-store and online. We've never felt more aligned with our brand or more supported in our growth."

— Caci Grinspan, Founder

WEBSITE DESIGN + DEVELOPMENT

We designed and built a fully custom Shopify site that reflected the sophistication of Cashmere Red’s brand while enhancing usability.

Features: Responsive UX/UI design, easy-to-navigate product hierarchy, luxury storytelling integration, and streamlined checkout.

Impact: Reduced bounce rate by 32%, increased average session duration by 47%.

Performance Marketing

  • POS System Integration

    We seamlessly integrated Cashmere Red’s in-store POS with Shopify e-commerce to enable real-time inventory management and improved operational efficiency.

    Benefits: Elimination of double entry, reduced stock errors, and unified customer data.

    Impact: Increased fulfillment speed by 40%, improved inventory accuracy by 91%.

  • SEO & Organic Discovery

    A full SEO optimization project improved visibility and organic traffic.

    Deliverables: On-page SEO (metadata, alt text, keyword strategy), local SEO, and ongoing content recommendations.

    Results: Organic traffic grew by 78% within 3 months.

  • Email Marketing

    Implemented a robust Klaviyo email system to drive retention and engagement.

    Flows Created: Welcome series, cart abandonment, post-purchase, and VIP customer segmentation.

    Performance: 23% average open rate increase; email-driven revenue up 54%.

  • Social Media & Campaigns

    We elevated Cashmere Red’s presence across Instagram and Pinterest, with a cohesive look and narrative that matched their luxury ethos.

    Strategy: Seasonal campaigns, behind-the-scenes storytelling, and influencer collaborations.

    Engagement: Instagram engagement up 3.5x.

Turning a legacy brand into a modern leader.

With Bampt’s strategic and hands-on support, Cashmere Red evolved into a connected retail experience that honors their luxurious roots while embracing a scalable digital future. We helped turn a legacy brand into a modern leader, without losing an ounce of warmth.